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A New Layer of Interaction for Your Everyday Product
This application addresses a common gap in consumer product engagement by adding a persistent digital layer to a physical food item. Rastishka is an action-oriented mobile experience that uses augmented reality to animate characters from Rostyshka yogurt packaging. The core mechanic involves scanning the hobbit-themed artwork on yogurt containers to unlock and interact with a corresponding digital world. The app is designed to extend brand interaction beyond consumption, offering personalized activities and shareable content.
Core Functionality and User Pathway
The primary operational mode is triggered via device camera scanning. Upon successful recognition of the package artwork, the application renders animated versions of the characters into the user's environment. Users are then presented with a selection of hobbies or interests to choose from, which leads into a tailored mini-quiz. The outcome of this quiz is designed to suggest or reveal user aptitudes. A dedicated in-app selfie function incorporates these animated characters into the frame, allowing for the capture and export of customized media. This process effectively merges a physical retail product with a digital companion experience.
- Package-Scan Activated AR: Uses your camera to transform printed yogurt packaging into a portal for animated character interactions.
- Personalized Hobby Selection: Guides users through a choice of interests which directly influences the subsequent interactive content.
- Aptitude Discovery Quiz: A brief, choice-driven questionnaire analyzes selections to provide feedback on potential hidden talents.
- Integrated AR Selfie Tool: A dedicated camera mode for capturing photos and videos with the animated characters placed in your real-world setting.
- Phygital Experience Bridge: Creates a continuous engagement loop between purchasing the physical product and using the digital application.
This integrated system provides a reason to retain the application beyond a single use, as each new product package functions as an access point. The model encourages repeated interaction with both the physical yogurt brand and its digital counterpart.
Download Rastishka now to unlock the animated world hidden on your yogurt lid—exclusive early access is live for a limited time.
Internet required. IAP available.